Marketing-TUGAS KELOMPOK ENGLISH FOR ECONOMIC-UNIVERSITAS PAKUUAN

Group 4 : Marketing

1. Astri Nur Maliah (021115215)
2. Apriska Hardiatmy (021115219)
3. Bambang Tri. M (021115235)
4. Nurpalah (021115245)

FAKULTAS EKONOMI UNIVERSITAS PAKUAN

2015/2016

A.      BEFORE YOU READ THE ARTICLE, ANSWER THESE QUESTIONS

1.       What companies do you associate with Italy?

•       Ferrari, ferrari is a super car manufacturers and racing cars from Italy based in Maranello , Italy. was founded by Enzo Ferrari in 1929.

•       Rolex watches, rolex is famous watches brands from italy

•       Leather goods, for example the leather goods from italy is GUCCI,PRADA,ARMANI,D & G (DOLCE & GABBANA)

2.       What qualities do you associate with italian products?

Italian products have good quality product and widely used by consumers worldwide

3.       Why do people buy ferraris?

Qualities  ferrari car has a quality machine that is Very good. The stability of the Ferrari car which is very nice when speeding. ferrari make this car has a high prestige value that the owner. Ferrari car has a very luxurious interior and all-electric          

B.      SCAN THE ARTICLE AND ANSWER THESE QUESTIONS

1. Which are the biggest markets/countries for these products?

a)      Ferraris

                Ferrari, Italy’s maker sports and racing cars, is among the three most recognizable brands in the world.

2. What do these numbers in the article refer to?

a.1993

                Did ferrari create a marketing departement

b.220

                Ferrari car sold 220 units in Switzerland

c.1997

                1997 Ferrari car sold 220 units in Switzerland

c.2.7

                Ferrari car sold 220 units in Switzerland sell only 2.7 percent of its cars to women

C.      NOW READ THE ARTICLE MORE CAREFULLY AND ANSWER THESE QUESTION

1. What was unusual about ferrari’s marketing until 1993?

                In 1993 did Ferrari create a marketing department. “Just parking our exciting automobiles is enough to draw the crowds” but in 1997 ferrari car sold 220 units in Switzerland

Two things should do by  companies ?

Ø  All companies must therefore produce goods of very high quality.

Ø  they must establish a brand for years to come by giving it emotional qualities that match customers’ strongest desires. Like Ferrari, all companies must create and sell dreams’.

SELLING DREAMS

                By John Munch

                …………………………………………………………………………………….

                Ferrari, Italy’s maker sports and racing cars, is among the three most recognizable brands in the world. The company got its high profile among the world’s corporate giants without the help, for most of its existence, of an advertising department. Only as recently as 1993 did Ferrari create a marketing department. “Just parking our exciting automobiles is enough to draw the crowds” writes Gian Luigi Longinotti-Buitoni the author of a book called Selling Dreams.

                Customers are now spending more money on products they desire rather than on products they simply need. All companies must therefore produce goods of very high quality more importantly, they must establish a brand for years to come by giving it emotional qualities that match customers’ strongest desires. Like Ferrari, all companies must create and sell dreams’.

                Longinotti-Buitoni gives some interesting statistics about markets for luxury goods worldwide: Switzerland with 220 Ferraris sold in 1997 is the largest market per capita for the car maker’s products; the company, on the other hand, sells only 2,7% of its cars to women. Rolex and the highest number of luxury watches are sold in Italy, while Japan has been consistently the leading market in the world for leather goods from Gucci, Ferragamo, Hermes and Louis Vuitton. China, amazingly, appears to be dringking a lot of Hennessy cognac.

From the Financial Times

FINANCIAL TIMES

World business newspaper

CARS COMPANIES IN THE WORLD

@  BMW, in English, Bavarian Motor Works is

                manufacturers of automotive manufacturing both vehicle 2-wheels  and 4-wheel vehicles coming from Germany. BMW first established in 1916 , famous for product segmentation is synonymous with luxury and sophisticated facilities .

@   VOLVO, Volvo is a manufacturer of transportation from Sweden. The company produces trucks , buses , construction equipment , was founded on 14 April 1927 Göteborg , Sweden.

@   ROLLS ROYCE, Rolls - Royce , a car company founded in 1906 by Henry Royce and CS Rolls

@  FIAT, Fiat Chrysler Automobiles (FCA) is a manufacturers of automotive based in Bath Rd.
Slough, United Kingdom

@  MITSUBISHI, is a Japanese company that manufactures vehicles, especially cars .

COMPANIES AND PRODUCTS IN INDONESIA

PT Unilever Tbk

               

                PT Unilever Indonesia Tbk is an Indonesia-based company primarily engaged in manufacturing, marketing and distributing fast moving consumer goods (FMCG). Its business is classified into two operating segments: home and personal care, which includes detergents, soaps, shampoos, toothpastes, deodorants and cosmetic products, and foods and beverages, which includes ice creams, teabags, soy sauce, fruit juice, seasonings and margarine. Some of the major brands for its home and personal care products are Rinso, Lifebuoy, Clear, Pepsodent, Rexona and Pond's, among others; those for its food and beverage products are Wall's, SariWangi, Bango, Buavita, Royco and Blue Band, among others. The Company has several manufacturing facilities in a number of areas in Indonesia, such as Bekasi and Surabaya.

DIFFERENCE BETWEEN A NEED AND A DESIRE/WANT

                A NEED is something absolutely that will sustain your survival, while a DESIRE is something you would like to have but is not necessary for survival. That is my personal opinion. Some needs (of mine) are the basics: air, water, clothes, love and companionship. Some desires would be: more money, a new car, gadgets,etc.